One important metric for success

One of the most powerful metrics I teach designers to track is Average Job Size (AJS).

👉 AJS = Total Sales ÷ Number of Jobs

Why does it matter? Because it shows the scale of your work and whether you’re spending your time on small jobs or high-value projects.

And it’s not just for designers. Every professional has an AJS:

Real Estate Agent: average home sale price

Contractor: average renovation value

Lawyer/Consultant: average client engagement fee

Coach: average revenue per enrolled client

Freelancer: average project fee

Think of it like this:

Low AJS = more hustle, smaller margins

High AJS = fewer clients, bigger impact, stronger revenue

For closet designers, raising AJS is the difference between selling “just white closets” and running a multi-million dollar design practice.

🔑 Question for you: What’s your AJS, and how are you working to raise it?